Windows Update Advertises “Windows 10 Creators Update is Coming Soon”

UPDATE (Apr 05, 2017): Now Windows 10 Creators Update download page is live.

We know that the next major update for Windows 10 will be called as "Creators Update" (aka RS2 or Redstone 2) and might be released later this month or next month. Microsoft has added lots of new features to the Creators Update such as new Paint 3D app, Windows Defender dashboard app, Night Light (previously referred as Blue Light) feature and many more. Windows 10 Creators Update will also come with many improvements such as improvements to Registry Editor, Microsoft Edge web browser, Settings app, Start Menu, Cortana, Windows updates download and installation process, OOBE screen, etc.

Many of us are already testing and enjoying these new features and improvements by using Windows 10 Insider Preview builds which are testing builds of Windows 10 and can be installed and used to help Microsoft in improving Windows 10 operating system. All Insider Preview builds released after Windows 10 Anniversary Update build are coming with new features and changes which will be a part of Windows 10 Creators Update build. [Read full changelog]

Since Windows 10 Creators Update is ready to launch, it seems Microsoft has started advertising it to all Windows 10 users.

Today Microsoft released new updates for Windows 10 Anniversary Update (version 1607) users which are labeled as KB4013429 and KB4013418.

KB40134429 is a cumulative update which fixes several issues in Windows 10 and KB40134418 is a servicing stack update which makes stability improvements for Windows 10.

After installing and rebooting computer, Windows 10 users noticed a new message on Windows Update screen:

Good news! The Windows 10 Creators Update is on its way. Want to be one of the first to get it?

Yes, show me how

This message appears on Windows Update screen which can be accessed from Settings -> Update & security -> Windows Update page.


UPDATE: [Tip] Remove "Windows 10 Creators Update is on Its Way" Message

If you click on "Yes, show me how" link, it opens following web page in your default web browser:

Windows 10 Creators Update is coming soon

At the moment the above mentioned page doesn't contain much information. It just states that Windows 10 Creators Update is coming soon and contains some text as shown following:

Thank you for your interest in being one of the first to experience the Windows 10 Creators Update!

We're finalizing the update and will be ready to share it with you soon. When the update is ready for your device, you'll receive a notification asking you to review your privacy settings before downloading the update.

Want to get an early look at upcoming Windows innovations? Become a Windows Insider. With the Windows Insider Program, you get to try out previews, provide feedback, and help shape the future of Windows.

To learn more about the newest features and security technologies, check out our upcoming features page.


So Microsoft is notifying Windows 10 users about the upcoming Creators Update and also encouraging them to test drive Windows 10 Insider Preview builds to enjoy the new feature and improvements.

Its theĀ KB4013418 update which is adding this notification message to Windows Update screen. If you want to remove this message, you'll need to uninstall this update using Control Panel -> Programs and Features -> View Installed Updates page.

What do you think about this initiative? Will you consider it as an advance notice of the upcoming update or another advertisement similar to Get Windows 10 (GWX)?


You can also show your own customized text message and desired website link on Windows Update page as shown in following screenshot:


Just check out following exclusive tutorial to learn more about it:

[Windows 10 Tip] Show Customized Text and Website Link on Windows Update Page

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Posted in: Windows 10

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  • Hi VG, cortana, windows search and windows firewall has stopped to work after these updates. I tried the MS FixIt with no success, the firewall service is stopped and cannot be initiated, cortana's icon is in the taskbar but does not work. :(

    Any ideas?

    Windows 10 Pro X64 Anniversary Update.

  • VG

    ^^ Everything is working fine here. Did you try any tweak or software in past to disable apps, telemetry, etc?

  • Everything still working fine here also.

    Sounds like a local-to-the-user situation.

  • Hi VG,

    KB4013429 fails with Error code: (0x80073712).

    Any ideas?

  • VG

    ^^ Try to reboot your computer and again check for updates.

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